Irad Cohen
I'm a hands-on engineering leader who connects business, product, and engineering. I build the systems and teams that hold them together, and I write and speak about what I learn doing it.
Bridging Discovery and Delivery: Automating User Feedback within the Release Lifecycle
How to close the gap between product discovery and engineering delivery by automating user feedback loops within the release lifecycle.
Building a Product Mindset: How We Get Engineers Closer to Users
Getting engineers to think like product people — frameworks and practices for closing the validation gap between code and real user impact.
Renting: The New Buying
On D2C rental models and how brands can integrate rental programs directly into their online storefronts. With Anat Alagem, CEO of Renbizz.
React Environment Variables: A Complete Step-By-Step Guide
How to use environment variables in React SPAs that are statically served across multiple environments — without bundling them into your code.
E-commerce Trends in 2024: Why Successful Brands Choose Shopify
Why mid-sized brands are migrating from Salesforce Commerce Cloud and Adobe Commerce to Shopify Plus — and what the shift reveals about how e-commerce platforms compete.